LeagueApps

Case Study

LeagueApp serves as the operating system and community platform for youth and local sports leaders nationwide.

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(01)

The Challenge

LeagueApp faced a pivotal strategic shift—transitioning from adult sports leagues to the youth outdoor sports market. This wasn't just a minor pivot but a fundamental repositioning that required reimagining their entire digital presence.

We needed to create an experience that would resonate with a younger audience while still appealing to the adults making the decisions: parents and league organizers.

(Project Focus)

Sports & Entertainment

B2B

Web UX/UI Design

Web Development

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New Approach

Simplicity and ease of use were prioritized for a seamless user experience. The new site presented concise and understandable information, allowing visitors to grasp key concepts and navigate effortlessly.

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Brand Refresh & Design System

The brand was refreshed with an energetic color palette and friendly photography to create an approachable look and feel.

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UI Design

Understanding that parents and league organizers would be the primary users, we designed an interface that feels welcoming rather than technical. Strategic micro-interactions and animations reflect the dynamic nature of sports while enhancing usability.

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Navigation

The navigation system was architected with particular care, creating clear pathways through extensive content. Our forward-thinking approach included versatile templates that enable the LeagueApp team to scale their offerings organically as they continue to grow.