Geico

Case Study

GEICO is an American auto insurance company, industry leader, and one of the largest companies in the United States.

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(01)

The Challenge

One of the primary challenges in this project was navigating GEICO’s extensive existing design system, which required significant updates to meet modern standards of usability and scalability. Merging the old and new components while maintaining consistency and ensuring the entire system was flexible enough to accommodate future growth.

(Project Focus)
Insurance
B2C/B2B
Design System
Product Design
UI/UX Design
(02)

Component Library Building

GEICO had a comprehensive existing system that required updates and improvements to ensure flexibility and scalability across different teams and channels. We conducted extensive research on user experience to identify areas for improvement. Then updated and redesigned components to enhance user interactions and experiences for their digital products.

(03)

High Contrast Mode

Brave developed a high-contrast color scheme to ensure accessibility and a visually appealing interface. All components 
were meticulously designed and developed to function seamlessly in both light and dark modes, ensuring consistency and usability across all platforms.

(04)

What We Did

Strategy/Planning
Research, Analytics & Insights
Brand + User Experience
Design Systems + Style Guides
Prototyping & Optimization
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