iqor
iQor partners with global brands to deliver customer service solutions that blend AI-powered technology with human expertise.
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The Challenge
iQor needed to update the brand we had previously created while expanding their website to accommodate growing services. They wanted to balance warmth and approachability with professional credibility—no small feat in their industry. Additionally, they needed to transform information-dense content into engaging experiences that would keep visitors' attention despite the technical complexity.
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Design Direction
We refreshed their visual language by restructuring navigation, applying their color palette more intentionally, and integrating illustrations and animations throughout. This strategic approach not only preserved their brand equity but created visual interest that breaks up content-heavy sections and explains complex services through visual storytelling.
Website Design
As iQor's digital needs expanded, we built a modular system with reusable components that maintain consistency while adapting to diverse content. This templated framework empowers their team to expand the site independently—adding new sections and pages that feel cohesively designed regardless of who implements them. The visual system aligns every digital touchpoint with their refreshed brand identity.
Illustration & Animation
We developed a distinctive illustration style that transforms abstract concepts into accessible visual narratives. Each illustration highlights key offerings while maintaining brand consistency.
Subtle animations activate at just the right moments—capturing attention when needed and explaining complex services visually, reducing cognitive load for visitors while increasing information retention.
What We Did
