Surecave
Surecave is a cloud-based real estate prototype designed to bring asset & leasing management, seeker, and tenant visibility all under one digital roof.
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The Challenge
Today’s apartment search experience consists of seekers visiting many sites filtering through endless listings, some of which are duplicates, to find only a handful of promising apartments. Seekers then reach out to the listing broker or landlord to see if it’s available and some times it’s already too late. As a broker, generating leads is largely a result of the inbound seeker inquiries or referrals while Landlords largely stay in the dark to the process.
Despite all of the technology and information available today, these parties experience a high level of uncertainty in qualifying each others wants and needs. Therein lies the core problem we set out to solve for Surecave.
Our Approach
Real estate is a polar industry. There are extremely successful players at one end, and at the other, disenfranchised investors and amateurs losing money month after month. Our long-term vision was to create a bridge between these extremes, layering in helpful tools and resources that put invaluable information and strategic decision-making in the hands of everyday users.
Beyond developing a great product, we crafted clear value propositions and partnered with the Surecave team to build trust and credibility for demographics traditionally weary of the real estate process.
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Design Direction
Our goal was to build a compelling product story that removed users from the idea of paying rent or managing a property and instead, transported them to a place where these tasks were actually exciting. How do we make paying rent rewarding? How do we create an experience where finding a tenant rewarding or closing on a broker commission is rewarding beyond the financial gain but on an emotional level?
UX Strategy
With all the features required to serve 5 core user groups, simple and intuitive interfaces were a must. To accomplish this, we leveraged color and simple visual cues and patterns to distinguish between personas and their respective flows.
Tenant
With all the features required to serve 5 core user groups, simple and intuitive interfaces were a must. To accomplish this, we leveraged color and simple visual cues and patterns to distinguish between personas and their respective flows.
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Landlord
Arguably the app’s most robust user, Landlords are looking to optimize their income, review applicants, manage showings, accept rent payments, market their listings, reduce rolling vacancy rates, and see key analytics on both their portfolio and market data.
Seeker
The value of the Surecave ecosystem graduates from the initial Seeker vertical. Finding the perfect place to live starts here.
Broker
The go-between user and glue to the entire process: Brokers. They connect Seekers to Landlords and manage communication, tour scheduling, data analytics, listings, and other robust features.
Provider
Surecave is an innovative marketplace for the entire real estate lifecycle. Tenants and Landlords alike can easily schedule qualified handymen, plumbers, painters, and more all from the same interface. Time and money saved, predictable income earned
What We Did
