Optix
Optix is a versatile software platform designed for coworking spaces and enterprise environments to automate operations and enhance community.
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Challenge
At the time of our collaboration, Optix was evolving in their messaging and overall product capabilities. It was time for a refreshed, more intentional digital presentation and, as an active customer ourselves, we were uniquely positioned to help articulate and repackage what made their platform so compelling.
Brand
Optix's new sophisticated brand refresh centered around a black-and-white color palette, allowing their brandmark to take center stage. To add depth and flexibility, we expanded the secondary palette with neutral and pastel tones. A modern sans serif typeface elevated the overall visual language, giving the brand a contemporary and refined look.
UI Design
Our UI design approach began with rethinking the website’s architecture, content strategy, and overall design to better reflect Optix's evolving goals. We crafted the site to spotlight newly launched services, using monochromatic illustrations and purposeful color combinations to guide users toward key calls to action.
A blend of photography and product UI elements helped narrate the story behind each feature, creating a visually engaging and informative experience.
Components
To support long-term scalability, we developed a modular component library. This systemized approach ensured design consistency and made it easier for the internal team to adapt and grow the website as new needs arise.
CEO
What We Did
