NICKELODEON
Nickelodeon is an international television network and entertainment brand best known for their generation-defining content.
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The Challenge
As a multifaceted brand, Nickelodeon asked us to build an original, branded application for the launch of their new hotel experiences in select markets. The goal was to improve the check-in experience for their guests and provide a fun way to learn about key amenities at the resort.
Our collaboration brought us to a tropical paradise to engage Nickelodeon's most beloved audience: kids.
Character Integrity
Recreating such a well-known animated character meant ensuring our design team preserved SpongeBob’s highly recognizable features and characteristics within the flat style that was set for the project. This sponge spectrum depicts reactions that reflect the character’s familiar personality as he balances his way to safety.
UX Strategy
The goal for users was to successfully guide SpongeBob throughout the narrow paths and steep cliffs of our island without falling into the ocean in a timed treasure hunt. As the player, you’re tasked with helping SpongeBob collect as many familiar items as possible from his friends stationed at different checkpoints on the map.
Game Mechanics
The game’s timer was key to the user experience given the brief duration of the hotel check-in experience where an iPad allows young waiting guests to play the game. Rounds of usability testing ensured maximum fun and all treasure map objects could be collected within the time allotted.
Outcome
Creating this gameified check-in experience for SpongeBob and the Nickelodeon team gave us an opportunity to reimagine a favorite character and deliver a memorable check-in experience to Nickelodeon hotel guests.
What We Did
