EUC
EUC is an emerging leader in the personal benefits marketplace, taking a fresh approach to corporate partnerships and individual wellness.
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The Challenge
With no existing brand identity or platform to iterate upon, we were tasked with creating a complete digital ecosystem that would immediately establish credibility and drive growth. EUC was simultaneously developing their business model and identifying technology requirements as we designed their platform. This required flexibility and foresight that could accommodate pivots and uncertainties in the development phase.
Brand Identity & Collateral
We crafted a design language rooted in the concepts of organic growth (harkening back to the Eucalyptis-inpsired brandmark) and marketplace value. The geometric elements we developed serve as flexible building blocks, expanding into icons and patterns across all brand touch points. The color palette breaks free from industry conventions—vibrant and fresh, yet sophisticated enough to command corporate respect.
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UX Strategy
For end users, we created a mobile-first marketplace that transforms the typically confusing process of selecting personal benefits into something as intuitive as shopping online—putting wellness choices literally at their fingertips.
UI Approach
The employer portal was engineered to give corporate partners unprecedented efficiency. Every aspect—from onboarding and account management to fund allocation—was designed to streamline administrative processes that are typically cumbersome.
What We Did
